Direct-to-Consumer (DTC)

Direct-to-Consumer: Fertility Clinic Advertising on the Web

By Rachel Walden | Mar 1, 2013 | Comments Off on Direct-to-Consumer: Fertility Clinic Advertising on the Web

The National Women’s Health Network has long argued for stricter regulation and elimination of direct-to-consumer (DTC) drug advertising due to its tendency to overstate drugs’ benefits and understate risks in order to increase pharmaceutical companies’ profits.