033: How to Get Your Allies to Take Action With Kate Sitarz 

In a world full of advertisements, emails, and pop-up ads vying for the attention of your audience, how do you convince them to support your cause? Separating consumers from their money is a challenge even when a product is involved. When there’s no product or service, what’s in it for them to support your organization?

Senior Copywriter Kate Sitarz joins us to explain why nonprofit organizations need good copy that clearly outlines how their organization has a unique impact and how it benefits their donors with a clear call to action. With her wealth of experience and knowledge, we gain not only an excellent understanding of what copywriting is and how to leverage good copy for a nonprofit, but also three practical tips on how to write copy that lead people to take action.

In this episode, you will learn:

• What is copywriting 
• The difference between content and copy 
• Three important steps for writing copy to incite action 
• How to get the most bang for your buck when writing for a nonprofit organization on a budget 
• How Kate has used her creativity as a freelance writer 

More about Kate:

Kate Sitarz, senior copywriter and content strategist, has spent over a decade writing for in-house teams, agencies and flying solo as a freelancer across a wide range of industries, including for many higher education institutions. She prides herself on taking not only a creative but also a strategic approach to writing effective copy as she considers a company’s voice, audience, industry and project goal with every task she undertakes.

Currently living in New York City, she now serves as the marketing manager for Nicki K Media and their brand ‘Filthy Rich Writer’ and its signature course: ‘Comprehensive Copywriting Academy’, which teaches folks how to copywrite, something that she believes is hugely important to any sort of messaging.